As of today, October 18, Strukturinvest Fondkommission (FK) AB, company registration number 556759-1721, has officially changed its name to Strivo AB. The new name reflects a broader range of offerings and supports the company’s growth strategy while maintaining a connection to its history.
The name change is a natural progression for Strivo, which has seen positive development over many years. It does not entail any changes to existing services or working methods but facilitates the continued development of investment-related services and new product offerings.
The name "Strivo" is shorter and considered more accessible than the previous one. During the renaming process, international applicability was also taken into account.
"With Strivo, we have a modern and internationally viable brand. The name change is a logical step in our company’s evolution and gives us the freedom to continue along our chosen path: offering the market’s broadest range of attractive investment solutions, including funds, stocks, structured products, trackers, and various custody solutions via an innovative, proprietary digital platform," said Declan Mac Guinness, CEO of Strivo, in a statement.
Over the past year, Strukturinvest has undertaken a comprehensive branding initiative with the goal of creating a brand strategy that better reflects the company’s broad offering. The result is the Strivo brand concept, which includes a new company name, a new visual identity, and a new logo.
Strukturinvest Fondkommission was founded in 2009 as a product company focused on customized investment solutions. Over the years, the business has expanded to include a comprehensive custody service with one of the market’s widest product offerings. Strivo does not provide advisory services but focuses on financial product offerings.
Along with the name change, a new and significantly improved website has been launched, which can be accessed through the new domain www.strivo.se.
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