Strivo launches updated design and improved mobile experience for custody clients
Strivo has launched a redesigned client interface for its custody platform, introducing improved navigation and a better mobile experience for custody clients.
An active owner of great businesses
Latest from us
Strivo launches tracker certificate focused on the pharmaceutical sector
Strivo launches a new tracker certificate providing exposure to the global pharmaceutical sector in connection with issuance 2026:1. The tracker certificate offers investors access to a sector characterised by stable demand and long-term structural growth drivers.
Sensor Fonder Surpasses SEK 6 Billion in Assets Under Management
Sensor Fonder has now reached the milestone of SEK 6 billion in assets under management. This growth reflects continued confidence from both existing and new investors, as well as from advisers and distributors, combined with stable performance and a clear investment philosophy.
Primrose Partners is a privately held investment company focusing on financial and insurance tech companies in the Nordic countries
Fast facts
EUR 4+ billion
In assets under influence (of which EUR 2 billion in own custody accounts)
150+
Registered financial advisors as tied agents
>15 % CAGR
Historical revenue growth
75+
Full time employees (FTE)
About us
We are an “intelligent” long-term investor within the financial and insurance sectors, meaning that we invest all of our expertise and know-how into our portfolio companies with a dedicated and long-term view. Our investment scope is fast growing financial and insurance companies in the Nordic countries with profitable and cash generative financial profiles, dynamic management teams and digital and scalable platforms. And a great business idea of course. Together we create customer value, corporate value, and shareholder value combined. We are Primrose Partners.
Investments
Our investments are focused on fast growing financial and insurance companies serving complementary areas in the Nordic savings and insurance markets. We strongly believe in the success of companies with business models that are able to combine a strong physical distribution setup with superior digital and tech solutions (“digiphysics”). Through our current portfolio of investments we’ve managed to create a scalable and digitally native platform within savings, insurance and wealth management, supported by powerful proprietary software solutions that are 100 per cent owned and self-developed.