Primrose Partners AB acquires the Swedish fund company Sensor Fonder AB, which manages the mixed allocation fund Sensor Sverige Select. Through the acquisition, Primrose Partners complements its existing business and creates the conditions for a stronger overall offer within the group.
Sensor Fonder is a Swedish fund company that manages the multi-award-winning allocation fund Sensor Sverige Select, with approximately SEK 4.3 billion in assets under management.
Through the acquisition of Sensor Fonder AB, Primrose Partners broadens its existing business, which already includes two securities companies and an insurance company, with additional revenue streams.
The operations of Sensor Fonder remain unchanged and the fund's managers Stefan Olofsson, Ulf Öster and Stefan Ahlfeldt remain as partners in the fund company with unchanged duties.
The acquisition has been approved by the Swedish Financial Supervisory Authority (Finansinspektionen) and was completed on 4 October 2022.
Primrose Partners AB founds Primrose Institutional Clients together with Magnus Gustafsson, Fredrik Sandén and Fredrik Svedebäck. Primrose Institutional Clients aims at assisting tier 2 and tier 3 professional clients with a state-of-the-art institutional product offering.
The financial industry is male-dominated, especially in the area where SVP operates—financial advisory services. This is something SVP aims to change!
For the second quarter of the year, Strivo's account holders received a rebate of fund commissions totaling 15.9 million SEK.