Launch of Primrose Institutional Clients

Primrose Partners AB founds Primrose Institutional Clients together with Magnus Gustafsson, Fredrik Sandén and Fredrik Svedebäck. Primrose Institutional Clients aims at assisting tier 2 and tier 3 professional clients with a state-of-the-art institutional product offering.

Each member of the team at Primrose Institutional Clients has more than 20 years of experience helping institutions, family offices and owner-led businesses all over Sweden with the development, implementation, and reporting of client-specific (bespoke) asset management strategies.

Institutions have unique needs that often differ from other client groups. This may involve specific risks that need to be managed through financial instruments or the need to increase diversification in a traditional portfolio by accessing exposures that are missing and desired in a simple and cost-effective manner.

Primrose Institutional Clients have a deep understanding of both clients' needs and market dynamics, allowing the company to offer a broad portfolio of customized services and products.

Its operations include the development of Alternative Investment Solutions with a focus on:

  • Risk control
  • Asymmetric return profiles
  • Rule-based asset management strategies

Through the teams' many years of experience and close collaboration with leading investment banks in Europe, they have a unique opportunity to offer innovative investment solutions tailored for larger investors.

Everything the company does is based on modern portfolio theory, taking into account investment mandates, return objectives and risk tolerance.

Read more about Primrose Institutional Clients and the team here.

SVP Launches Women’s Network

24 October 2024

The financial industry is male-dominated, especially in the area where SVP operates—financial advisory services. This is something SVP aims to change!