Strivo is an FSA regulated Swedish securities company founded in 2009 in Gothenburg, with +50 employees in two offices (Gothenburg and Stockholm) and a strong track record of profitable growth. The company has built a successful and unique platform of product offerings and a state-of-the-art custody service tailored for financial advisors and their clients. Since 2018 the company has pivoted to a fully transparent business model completely free of third-party commissions. Combining the strengths of its digital business setup with a strong and local distribution power throughout Sweden, Strivo is one of the clear winners from the current trends and transformations in the industry.