Founded in 2014 and headquartered in Stockholm, Idun Liv is today the market leader of digital life insurance offerings in Sweden. With a fully digital and scalable business model Idun Liv is at the forefront of exploiting all the new opportunities coming from digitalisation trends and new regulations within the insurance industry. Being an FSA regulated insurance company, the product offering currently consists of individual and group life insurance products as well as pension (savings) products. The onboarding process for new clients is simple and quick and the company has probably the fastest claims settlement, making the company loved by both distributors and end customers.