Investments

Primrose Partners is the proud majority owner of some of the most prominent growth companies within the financial and insurance tech sector in the Nordics. Get to know our companies below.

2018 | Strivo

Strivo is an FSA regulated Swedish securities company founded in 2009 in Gothenburg, with a strong track record of profitable growth.

2022 | Sensor Fonder

Founded in 2009 and headquartered in Stockholm, Sensor Fonder AB is an active fund management company regulated by the Swedish FSA.

2020 | Idun Liv

Founded in 2014 and headquartered in Stockholm, Idun Liv is today the market leader of digital life insurance offerings in Sweden.

2018 | Svensk Värdepappersservice

SVP was the pioneer within the tied agent business in Sweden back in 2007. In 2012 the company re-invented their business model into a unique setup of financial advisory & management services together with local financial advisors (IFAs) in Sweden.

2024 | Primrose Institutional Clients

Founded in 2024 together with some of the best institutional sell side experts in Sweden, Primrose Institutional Clients aims at assisting tier 2 and tier 3 professional clients with a state-of-the-art institutional product offering.

2018 | Doorbell IT Solutions

Doorbell IT Solutions is a Swedish B2B FinTech company providing third party financial advisors, insurance brokers and financial institutions with a state-of-the-art information and client management tool called BrokerWeb.