About us

Business concept We are an active owner and long-term investor focusing on fast growing financial and insurance companies with unique and scalable business models where we can combine their business into a strong and supportive financial “eco system”. Read more
Our history Although founded in 2017, the history of Primrose Partners goes back to 2007 when two Swedes, at the time working for a major investment bank in London, came up with a great business idea that would become the starting point for Primrose Partners. Read more
Board of directors The members of the board of directors are appointed by the shareholders at the Annual General Meeting (AGM) and serve a one-year term at the time. Click here to find out more about who is currently on the Board of Directors of Primrose Partners. Read more
Our Investments