Idun Liv appoints Linnea Moberg as new CEO
Idun Liv appoints Linnea Moberg as new CEO as the company scales up its operations. She will assume the role following regulatory approval.
An active owner of great businesses
Latest from us
Increased focus on thematic tracker certificates
Strivo sees a clear increase in demand for thematic and easily accessible exposures. Therefore, during 2026 they will accelerate and launch more new tracker certificates than before, focusing on speed, relevance, and a broader offering for investors.
All three funds outperformed their benchmarks in November
All three funds from Sensor Fonder outperformed their benchmarks in November, proving the value of active management in a calm market.
Primrose Partners is a privately held investment company focusing on financial and insurance tech companies in the Nordic countries
Fast facts
EUR 4+ billion
In assets under influence (of which EUR 2 billion in own custody accounts)
150+
Registered financial advisors as tied agents
>15 % CAGR
Historical revenue growth
75+
Full time employees (FTE)
About us
We are an “intelligent” long-term investor within the financial and insurance sectors, meaning that we invest all of our expertise and know-how into our portfolio companies with a dedicated and long-term view. Our investment scope is fast growing financial and insurance companies in the Nordic countries with profitable and cash generative financial profiles, dynamic management teams and digital and scalable platforms. And a great business idea of course. Together we create customer value, corporate value, and shareholder value combined. We are Primrose Partners.
Investments
Our investments are focused on fast growing financial and insurance companies serving complementary areas in the Nordic savings and insurance markets. We strongly believe in the success of companies with business models that are able to combine a strong physical distribution setup with superior digital and tech solutions (“digiphysics”). Through our current portfolio of investments we’ve managed to create a scalable and digitally native platform within savings, insurance and wealth management, supported by powerful proprietary software solutions that are 100 per cent owned and self-developed.