Primrose Partners AB founds Primrose Institutional Clients together with Magnus Gustafsson, Fredrik Sandén and Fredrik Svedebäck. Primrose Institutional Clients aims at assisting tier 2 and tier 3 professional clients with a state-of-the-art institutional product offering.
The financial industry is male-dominated, especially in the area where SVP operates—financial advisory services. This is something SVP aims to change!
For the second quarter of the year, Strivo's account holders received a rebate of fund commissions totaling 15.9 million SEK.
In assets under influence (of which EUR 2 billion in own custody accounts)
Registered financial advisors as tied agents
Historical revenue growth
Full time employees (FTE)
We are an “intelligent” long-term investor within the financial and insurance sectors, meaning that we invest all of our expertise and know-how into our portfolio companies with a dedicated and long-term view. Our investment scope is fast growing financial and insurance companies in the Nordic countries with profitable and cash generative financial profiles, dynamic management teams and digital and scalable platforms. And a great business idea of course. Together we create customer value, corporate value, and shareholder value combined. We are Primrose Partners.
Our investments are focused on fast growing financial and insurance companies serving complementary areas in the Nordic savings and insurance markets. We strongly believe in the success of companies with business models that are able to combine a strong physical distribution setup with superior digital and tech solutions (“digiphysics”). Through our current portfolio of investments we’ve managed to create a scalable and digitally native platform within savings, insurance and wealth management, supported by powerful proprietary software solutions that are 100 per cent owned and self-developed.